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About the role
Imperial Edutech (Pvt) Ltd (iMET) specializes in delivering EdTech services and internationally recognized professional online courses. Established in Sri Lanka in 2016, the company works with subsidiary and associated companies in the United Kingdom, using advanced technology to enhance learning experiences.
The selected Digital Marketing Manager will lead and execute digital marketing strategies while managing and guiding the marketing team. The role focuses on increasing brand awareness, generating quality leads, improving online engagement, and ensuring marketing activities are aligned with overall business objectives.
Key Responsibilities
~ Develop and implement comprehensive digital marketing strategies.
~ Manage and optimize paid advertising campaigns, including Google Ads and social media advertising.
~ Oversee SEO, website performance, and content marketing initiatives.
~ Plan and execute email marketing campaigns and automation.
~ Analyze campaign performance and generate actionable insights.
~ Manage social media channels to improve brand visibility and engagement.
~ Lead, manage, and motivate the marketing team to achieve targets and KPIs.
~ Set monthly performance goals and monitor team productivity.
~ Collaborate with Sales, Business Development, and other departments to ensure alignment and effective communication.
~ Identify emerging trends and new opportunities in digital marketing.
Requirements
~ Minimum 5+ years of experience in digital marketing or a similar role.
~ Proven track record of managing and leading a marketing team.
~ Bachelor’s Degree in Marketing or a related field.
~ Strong knowledge of SEO, SEM, PPC, and social media marketing.
~ Experience with analytics tools such as Google Analytics and Meta Ads Manager.
~ Strong analytical ability with a data-driven decision-making approach.
~ Creative mindset with strong problem-solving skills.
~ Excellent communication and content creation skills.
~ Excellent communication and stakeholder management / PR skills.
~ Strong leadership and people management skills.
~ Ability to work independently in a remote environment.
~ Results-driven mindset with a strong work ethic and positive attitude.
Working Arrangement
~ Work from Home.
~ Required to work parallel to UK office hours.
~ Regular working hours: 1:30 PM – 10:30 PM.
~ During UK Daylight Saving Time: 12:30 PM – 9:30 PM.
~ Working days are weekdays.
~ Weekends and UK bank holidays are off.
Benefits
~ Competitive remuneration package.
~ Flexible work-from-home arrangement.
~ Opportunity to work with UK and international teams.
~ Professional growth and development opportunities.